Tuesday, April 29, 2014

Details and the design.





Store credit resulting from what I swear will be my final attempt to find black mary janes with a moderate heel and a perfectly designed button detail was a good excuse to buy a pair of sunglasses that I would never otherwise buy.  I lose sunglasses too easily to cavalierly invest in the good ones. In fact, my last pair is sitting in a silver studio in Taxco, Mexico where Silver Nina's design team spent long hours with the talleres who are crafting pieces of metallic perfection to grace the digits, wrists and collar bones of the people we adorn.

The anticipation of these pieces softens the sting of the $20.00 loss considerably and the new glasses came with a lovely embossed thank you note as well as a business lesson.  Details matter. Details make the consumer feel good about spending their hard won shekels on your beautiful products and in the words of Charles Eames,

 "The details are not the details. They make the design."

Tracy in Newport Beach

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